Social media PR writing is the bread and butter of social media marketing, and the most essential part of it is the headline. There are five things you can do (and one thing to avoid) to ensure you have a compelling PR headline....

Emma

May 28, 2020

Hey everyone! Quickly dropping in to let you know a new thing we’ve discovered that’s helping us with our business in this ever-changing Amazon landscape. Weeks ago Amazon announced some new rules which greatly affected Amazon sellers, especially those who are using FBA....

Anthony

May 26, 2020

The coronavirus global pandemic forced the world to adapt to it, thus Amazon as a global e-commerce company also encountered problems in daily operations and execution. This situation made sellers act fast and adapt to changes....

Emma

May 21, 2020

Well, judging by the past two months on Amazon, we surely are living in them. Our team was carefully monitoring this whole lockdown situation on an everyday basis and we drew some basic conclusions. I'm intentionally writing LOCKDOWN SITUATION because an epidemic situation can only change purchasing decisions, where customers will choose a different product or need something else. But the lockdown situation is something that has the leverage to completely tear the purchasing power apart only if it continues, and that’s what we're actually facing right now as a bigger problem....

Emma

May 18, 2020

For one unique product, there are at least 50 different campaign strategies that can be run. This makes managing Amazon Advertising at scale exponentially more difficult. I put together an updated list of the foundational strategies we run for every single unique product grouping, along with recommended strategy, and quick callouts....

Emma

May 11, 2020

Having a great Sponsored Products campaign setup and performance is probably one of the most crucial elements of each Amazon seller’s business, as well as one of the aspects that most sellers still struggle with....

Emma

May 6, 2020

Most entrepreneurs are very apprehensive about starting an Amazon business mainly because of the fact that they think it’s an endeavor that requires a big budget. We’re here to tell you that if you play your cards right and do the proper research, you can get your Amazon business off the ground with a very modest budget....

Emma

May 5, 2020

“Simplicity is the key to brilliance.” While Bruce Lee wasn’t referring to the key components of a great marketplace listing, he probably wouldn’t be able to deny the relevance....

Anthony

April 7, 2020

This is a good one... don't miss out on how to recover your account if it gets suspended by Amazon....

Sam

March 17, 2020