Amazon is an eCommerce platform that allows sellers to sell their goods online. It allows buyers to check their desired goods online and buy them.
Amazon has its rules that govern the process of trading across its platform and a seller must abide by them to enjoy trading privileges on the same platform.
If the seller operates outside the set rules his/her account gets suspended and may risk from being banned from the platform.
Once the sellers account is suspended for some reasons he or she can get it reinstated.
For many sellers, an account getting suspended is one of the stressful experiences and also a major risk to their income.
Every day several accounts get suspended, denied or banned by Amazon. Suspension means that you still have a chance to appeal.
You only need to work a plan of action. Denied means that your appeal was rejected but you still have a chance to submit a revised plan of action.
Banned means that your appeal has failed and Amazon will no longer read your emails. This is the worst scenario of all.
Amazon may decide to remove selling privileges from a seller for several reasons that is:
To check if your account has been suspended, you will check your performance details on the notification within the central.
If your account is suspended, you will receive a notification saying that your Amazon.com selling privileges have been removed.
Once suspended sellers are expected to create a plan of action based on the information in the notification.
Suspended sellers are expected to appeal to Amazon for their accounts to be reinstated. Before writing the appeal, the seller is required to thoroughly investigate the reason behind the suspension of his/her account.
To have an effective appeal you will have to consider these things:
As a seller, you can prevent your account from being suspended by:
However, if your seller account gets suspended, here's the right way to get it back:
If your account has been suspended or you need to know what you can do. This experience is quite stressful and requires one to calm to deal with the situation. Once you get the suspension notice from Amazon do not respond immediately, but rather follow the following steps:
When writing the appeal you must include the following details in it:
As you write your appeal there some things you need to avoid:
Your appeal should be submitted in the format that Amazon requests it to be. You will be formatting your appeal in the same way you write emails.
Make sure you use clear headings and break it up into paragraphs to make it easy to read.
After writing it you can proofread it severally to ensure it meets the Amazon's requirements and then you can send the appeal to Amazon.
As suspended seller you can choose this kind of template:
Once you are done, log in to seller central and browse to your suspension notification then click "Appeal decision" to submit your appeal.
You will have to be patient and never send them consecutive emails as the process may take even more than 48 hours for your appeal to be responded to.
After suspension there various things that you are not supposed to do:
If your account gets reinstated make sure that you do everything in your power to keep your account in good graces so that you can sell on Amazon for a long time to come. (How to sell on Amazon)
Suspended, Denied or Banned are three terms that a correlated in the Amazon trading platform. Being suspended means that Amazon has revoked your ability to sell on the platform. Your current listings are not publicly visible and obviously, you can not publish new ones. Denied means that you have already submitted an appeal to Amazon and have failed to convince the Amazon Seller Performance Team. Banned is the end of the road and happens after sending multiple appeals that fail to win the ASPT over.
After receiving a suspension notification from Amazon you need to follow the following steps before coming up with the appeal:
Investigating the reason behind the suspension.
Digging into the reasons behind the reason. It is important to identify what caused the reasons for the suspension.
Plan of action.
Make sure you address all violations. Go through your account and look at older notices or warnings you may have missed or ignored.
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